Much like Harmless Harvest’s original coconut water products, Harmless Harvest Organic Coconut Water With Aloe Pulp turns pink naturally due to the liquid’s antioxidants interacting with light - a result of a proprietary non-thermal pasteurization process, it adds. Harmless Harvest Organic Coconut Water With Aloe Pulp offers a balance of soft, tender pieces of aloe combined with the brand’s iconic, taste-filled coconut water, the company says.
We’re confident that the benefits of aloe vera pulp coupled with Harmless Harvest’s great tasting organic coconut water base will excite our customers and address the demand for a better-for-you option in the functional beverage space.”
“This insight, along with the fact that most aloe drinks that currently lead the category are loaded with added sugar, brought to light the clear whitespace.
happens to be one of the fastest growing markets for aloe-based beverages,” said Jake Qian, vice president of innovation at Harmless Harvest, in a statement.